"I love it when a plan comes together," my favorite show of the 80's said. When it comes to evangelism, I think we need both programs and no-programs. On one hand, a plan is needed to coordinate and maximize church efforts with unity and vision. On the other hand, we do not see many plans of evangelism in the Bible. There was organization, though. For example, in Acts 6, the disciples recruited qualified disciples to share the burden of the ministry. What about about evangelism programming?
Henri Nouwen said it well:
We must go out because we want to share with all people the abundant love and hope, joy and peace that Jesus brought to us. We want to "proclaim the unfathomable treasure of Christ" and "throw light on the inner workings of the mystery kept hidden through all ages in God, the creator of everything" (Ephesians 3:8-9). What we have received is so beautiful and so rich that we cannot hold it for ourselves but feel compelled to bring it to every human being on earth.
I like reminding myself to not over program things that ought to be normal for Christians. We must balance organic ministry with planning.